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Makeup Artists & Maximal Palettes Lead at Ipsy

Beauty company focuses on sales trends.

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By: Lianna Albrizio

Associate Editor

Fenty Beauty Gloss Bomb was voted a standout lip product by IPSY.

Beauty subscription service IPSY recently unveiled its first Beauty Discovery Report at The Ipsies: 2025 Beauty Awards. The report draws on insights from IPSY’s community of over 20 million beauty enthusiasts to reveal the top beauty trends driving consumer shopping behaviors and the most popular beauty habits. MUA Movement is a Macro Beauty Trend Charlotte Tilbury’s Beauty Skin Foundation won Best Complexion Product. The MUA (makeup artist) movement is outshining celeb hype. The repo...

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